Journalist
Tanzeel Akhtar
Journalist
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Tether and Rumble (NASDAQ: RUM) have launched Rumble Wallet, a self-custodial crypto wallet embedded directly into the Rumble platform.
The wallet marks a shift from basic crypto tipping toward a fully integrated platform-native payments infrastructure designed for creators and users at scale.
At launch the Rumble Wallet supports Tether USD (USDT), Tether Gold (XAUT) and Bitcoin allowing audiences to tip creators and make peer-to-peer payments without relying on traditional banks or payment processors. Support for Tether USAT is expected in the coming weeks.
Self-Custody and Creator Payments
Rumble said it aims to allow creators to receive funds instantly while maintaining full control over their assets. Unlike custodial models where platforms or third parties hold user balances Rumble Wallet gives users direct ownership of their crypto reducing exposure to account freezes and payment delays.
For creators the wallet opens a new monetization layer that operates globally and around the clock. For users, it provides a way to hold and transfer digital assets natively within the platform without having to bridge funds in and out of external services.
Powered by Open Wallet Infrastructure
Rumble Wallet is built using Tether’s Wallet Development Kit, an open-source modular toolkit designed to help platforms deploy self-custodial wallets while preserving user privacy and control.
The wallet connects Rumble’s video-sharing ecosystem directly to crypto-native payment rails allowing financial interactions to occur alongside content consumption.
Tether CEO Paolo Ardoino said the product brings together decentralization, financial freedom and free expression. He adds that embedding self-custodial crypto tools into a mainstream platform gives tens of millions of users greater control than is typically offered by social media or payment platforms, including in the U.S. market.
A Broader Vision for Crypto-Native Monetization
The wallet launch builds on a wider collaboration between Tether and Rumble focused on using Bitcoin and stablecoins as practical tools for creator empowerment.
The partnership was first outlined publicly at the Plan ₿ Forum in Lugano last year, where both companies described a vision for crypto-native monetization that reduces reliance on centralized financial gatekeepers.
Rumble founder and CEO Chris Pavlovski said Rumble Wallet reflects the platform’s emphasis on free expression and user autonomy, giving creators and audiences new ways to support content directly.
Embedding Crypto Into Real-World Platforms
The launch of Rumble Wallet is part of Tether’s broader strategy of embedding open financial infrastructure into consumer platforms with large active user bases.
Rather than positioning crypto as a standalone product, the collaboration integrates self-custodial payments into everyday digital experiences potentially expanding crypto’s reach to millions of mainstream users.
