Nexstar Media Group’s The Hill, the political web site that started as a free newspaper read in most congressional offices in Washington, is launching a new direct-to-consumer streaming service that will be behind a paywall.
Starting Wednesday, Nexstar will offer The HIll Insider, which will carry daily streaming video programs and newsletters. Subscribers will also be able to interact with The Hill’s journalists and analysts, who will take questions live.
The service, available for $5.99 a month or $59.99 a year, is the first digital subscription product for the Irving, TX-based Nexstar, the largest owner of television stations in the U.S. Premium memberships are available for $9.99 a month, or $99.99 a year, which will be ad-free and offer access to live events presented by The Hill.
The endeavor is the first subscription streaming service offered by Nexstar. The Hill already produces a free ad-supported streaming channel distributed on such platforms as Roku.
The free version of The Hill is the most viewed political web site in the U.S. with 1.24 billion page views in 2025, a year-to-year increase of 7%, according to Comscore. The Hill is known for offering brisk, up-to-date reports out of each branch of government in Washington, and is often linked to on other websites.
Nexstar, which also owns the cable network NewsNation, acquired The Hill in 2021 from New York-based entrepreneur James Finkelstein for $130 million. NewsNation adapted The Hill brand name for its Washington-based programs, including a Sunday roundtable show with Chris Stirewalt, politics editor for The Hill and NewsNation.
NewsNation politics editor Chris Stirewalt on the set of “The Hill Sunday.”
(NewsNation)
Stirewalt and the Washington journalists and commentators seen on NewsNation programs will be featured on The Hill Insider. The service will also use the resources of Decision Desk HQ, the political media firm that was the first to call President Trump’s victory on election night in 2024. Decision Desk will be involved in a streaming show called “Data Nerds.”
The Hill Insider will be aimed at the political junkie who wants to go deeper on polling data and hear longer, in-depth discussion on issues. Bill Sammons, senior vice president of editorial content for Nexstar, said the company’s research shows there is a national appetite for such content, as only 5% of The Hill’s current audience is based in Washington.
The Hill has long touted itself as non-partisan and Stirewalt hopes users will gravitate to the subscription version to become better informed about legislative and political issues and not reaffirm their existing opinions.
“My imagined audience is of people in America who are not addicted to politics but are addicted to good citizenship and the idea of fulfilling their civic virtue,” Stirewalt said in a recent interview. “And they would like to do it in a way that doesn’t insult their intelligence.”
While the free version of The Hill has been growing, the new subscription product enters a crowded field of digital programs and platforms aimed at the consumers of political news.
The launch comes as journalists from legacy media such as former CNN anchor Jim Acosta, former ABC News correspondent Terry Moran, and Chuck Todd, the longtime moderator of NBC’s “Meet the Press,” have launched their own daily podcasts and newsletters as second acts in their careers.
MS NOW, the progressive-leaning cable news channel, is entering the direct to consumer market later this year making the channel available outside of pay-TV packages for the first time. Like The Hill Insider, the MS NOW streaming product is expected to offer users additional benefits, such as access to live events and content not seen on the cable network.
Original topical programming that does not have a shelf life is challenging to sustain on a streaming service. When Fox News Media launched its streaming service Fox Nation in 2018, it carried a line-up of live, politically-oriented shows aimed at its conservative-leaning audience. The service eventually pivoted to documentary, movies and lifestyle programming and became the home of the annual Fox News fan event, The Fox Nation Patriot Awards.
