Piers Morgan’s Uncensored has been valued at $145 million (around £108 million) by investors, just 18 months after the broadcaster took full ownership of the brand, and five years after ITV parted company with him over his refusal to apologise for comments about Meghan Markle.
Morgan confirmed the figure in an interview with Karl Stefanovic on Australia’s Today show, days after closing a $27 million funding round for the business. The raise was led by Raine and Greek media group Antenna, with strategic backers including Elisabeth Murdoch and the billionaire Reuben brothers, Simon and David.
“We announced yesterday we’ve just finished an investor round on Uncensored,” Morgan said. “The investors have valued the business $145 million US.”
The valuation caps a remarkable turnaround for a presenter who walked off the Good Morning Britain set in March 2021 and left ITV shortly afterwards, having refused to apologise for his remarks about the Duchess of Sussex. Set against his reported £1.1 million-a-year ITV salary, the valuation is worth roughly a century of his old pay packet.
From one-man show to media network
Morgan bought the Uncensored brand outright from Rupert Murdoch’s News UK in early 2025, abandoning linear television for a YouTube-first model. “I’ve only owned it a year and a half,” he told Stefanovic. “We’ve got a business worth nearly $150 million in 18 months.”
The channel now has around 4.4 million subscribers and, according to Morgan, “generates a lot of cash from advertising and sponsorships”, all without a marketing budget. “We don’t pay anyone to market our content. We do it all ourselves,” he said.
Crucially for investors, Morgan has been deliberate about building a business that can outlive its founder’s on-screen presence. “I knew I had to build a business which would actually in the end become much less reliant on me. So I decided to take Uncensored as the brand of the business,” he said.
That strategy is already visible in the company’s expanding slate. Uncensored has struck partnerships with Paramount UK and Channel 5 to bring its shows to broadcast television, alongside a long-form interview series co-produced with Time Studios. Its newest vertical, World Cup Uncensored, has been an immediate hit.
“We’ve just done World Cup Uncensored, and that’s blown up as well,” Morgan said. “We’re doing bigger numbers than Gary Lineker’s show, which Netflix paid $14 million for,” a reference to The Rest Is Football, which the streamer is reportedly paying around £14 million to run daily throughout the tournament.
The economics of walking away
The round confirms the trajectory first reported in December, when Business Matters revealed Uncensored was closing in on a £100 million valuation with Raine’s backing. At the time, insiders said the ambition was to build a billion-dollar company within a few years.
For all the showmanship, the underlying lesson is one any business owner will recognise: ownership of the asset, not salary from an employer, is where value compounds. Morgan spent decades as highly paid talent for other people’s businesses. It took just 18 months of owning his own for his equity to dwarf everything that came before, a pattern now pulling television’s biggest names towards YouTube and away from the traditional broadcasters that once employed them.
“I think the sky’s the limit for this stuff,” Morgan said. On the evidence of the past 18 months, few investors would bet against him.
